Google fully embraces the use of Product Listing Advertisements with the same style of ads migrating over to their Youtube platform.
Mobile, Desktop And Youtube: Consistency Across All Platforms But serious thought and consideration still needs to be put into the advertisement you want to display. Some sources state that PLAs drive about 48 percent of all Google search ad clicks, so for advertisers the potential is huge. Due to the larger card size, the number of visible cards without rotating the carousel has dropped from six to five. The recent changes have also been practical: Google has developed each product listing into larger, individual cards, featured in a carousel on the search results page similar to tweets, recipes and other rich cards. These PLAs are far more attractive and better represent the product or service of a brand. Through this technology, the Google now has the capability of displaying 15 different Product Listings Advertisements ( P L A s ) on tablets and cell phones and up to 18 on desktop computers. However, Google is now taking advantage of the larger cell phone screen sizes, such as the iPhone 7 Plus, to change the display options and provide advertisers with more colorful responsive ads. This was perfect for the burgeoning cellphone market, where screens were small, and advertising space was at a premium. Text ads provided Google with the opportunity of displaying numerous ads in a relatively small space. Text AdsĪ picture paints a thousand words, and Google has discovered that this applies to the advertising space as well. Today, Google’s shopping platform is becoming increasingly important as it takes center stage on the search engine’s results page. In recent years, Google has continuously updated and refined the way their product listing ads are displayed. As any good marketer will tell you, the key to running a successful advertising campaign is built on consistent and persistent testing. Google’s entire business strategy has always been built on generating revenue from its advertising platform.
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